Mobile vs Landline vs VoIP: Reading a Phone Number Type Before You Call
A phone number's type tells you who is likely to answer and whether you can text it. Here's how to tell mobile, landline and VoIP numbers apart, and which to call first for an event lead.
How to Find a Lead's Work Email and Direct Phone Number
How to get a work email and a direct line for someone you met in person, from asking and the business card to email formats, verification and enrichment, plus what to do when nothing turns up.
Is Lead Enrichment Reliable? How to Check Enriched Data on Event Leads
Why lead enrichment results can be wrong or missing, how to check them on event leads, and how to keep bad enriched data out of your CRM.
Lead Form Length: Ask Less and Let Enrichment Fill the Rest
Which lead fields to ask on the form, which to leave to enrichment, and which only the rep can find out, plus when to enrich leads after an event.
Automatic Lead Enrichment: How to Enrich Only the Leads Worth Calling
Automatic lead enrichment looks up new leads as they arrive, without anyone pressing a button. This guide covers the triggers teams use, why to limit it to leads above a minimum score, what goes wr...
Lead Enrichment: What It Is, How It Works, and How to Use It on Event Leads
Lead enrichment fills in the work email, phone, title and company details a lead didn't give you. This guide covers how it works, how accurate it is, how to choose a tool, and how to use it on the ...