Lead Scoring: How to Score Leads You Meet in Person
Most lead scoring advice scores email opens and page views. Leads met at trade shows and on field visits have none, so here's how to score them on what was captured and what was said.
Lead Scoring: How to Score Leads You Meet in Person
Most lead scoring advice scores email opens and page views. Leads met at trade shows and on field visits have none, so here's how to score them on what was captured and what was said.